Craving For Connection Only Leaves Us Longing For More

Find Heaven: Slowly Back Away From Hell

It’s surely a mark of complete and unassailable success when your product becomes so popular that, for the good of mankind, your company takes active steps to persuade customers from using it. So it is with Google and the upcoming Android P update. The new operating system is enhanced with features designed to limit some/ all of the things that keep you superglued to your screen.

Let’s pause and reflect.

The power of connectivity is liberating.

But we know, deep down, that our craving for connection only leaves us longing for more.

Do we choose to live our lives permanently incomplete, wanting for one more scroll, one extra like? No, we choose to read through Android P ‘s three new anti-addiction features and download immediately.


  1. App Timer: it’s all about meaningful, not endless engagement. So now you can set a time limit for how long you use an app which goes grey once you’ve timed out. And no, turning the screen brightness up won’t make it easier to see Lil Miquela’s third heart shaped mirror selfie of the day.
  2. Shush: do not disturb mode kicks in when you put your phone face-down on your desk. No vibration. No pings. No screen light. No reason to check if that message you’re not interested in has arrived or not.
  3. Wind Down: bedtime means putting your phone down and lying horizontally with your eyes closed, not holding a screen two inches from your eyes that are twitching from the relentless cycle of creative engagement to mindless distraction. So, at the stroke of ten, the screen turns the same colour that they now use on the cigarette packets to make a nocturnal scroll through the playlist of Dude Perfect that much less appealing.




Thought For The Day







Apology Accepted. Trust Denied.

2017 was a record year for complaints about advertising. And it was the first year that complaints for online advertising overtaking those on TV. 73% were worried how (potentially) misleading online ads were. As a result, only one fifth of people online trust companies to handle their data and target them responsibly.

MotherZine is no relationship counsellor. But it has read, on a cod psychology website, that good relationships are built on trust and mutual respect. The following ten step guide for rebuilding trust was written to repair #MeToo style breakdowns in human decency, but it pretty much goes for brands too.

  1. Be open

Admit to the action and take responsibility without downplaying actions.

  1. Be remorseful

Remorse needs to be evidenced. Without remorse, doubt remains.

  1. Take questions

The person you betrayed should be free to ask questions in order to better understand what happened

  1. Ask for forgiveness

Acknowledge the breach and choose not to allow it to fester in unforgiveness and bitterness

  1. Give assurance

Lots of reassurance is needed in order to help the person see your efforts to make changes.

  1. Be empathetic

Understand and be sympathetic towards the time it takes a person to heal and be ready to try again.

  1. Be patient

You can’t rush the rebuild of trust. It takes time to see if the person is trustworthy again.

  1. Don’t allow trust violation to be weaponised

What is done, is done. Focus on moving forward. You will remember the breach, but the pain will eventually go away.

9. No secrets

Relationships built on secrecy mostly always fail. Rebuild trust with honesty, even when that honesty is painful.

  1. No secrets

Forgiveness takes one person. Reconciliation takes two.